With market predicted to be worth $50bn by 2025, is women’s health no longer being overlooked by tech?

Digital contraceptive techniques have been on the receiving end of bad press recently after Swedish company Natural Cycles was described as “misleading” by the UK’s advertising body, and a number of women complained about becoming pregnant while relying on the app.

But that hasn’t stopped the industry from thriving, with the launch of Moody Month, which tracks hormones and menstrual cycles , and Flo Health, an ovulation calculator, being valued at $200m in the same week, suggesting there is still massive demand among women for products which are invariably described as femtech.

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