Retailer to take on Body Shop with test stores that will also stock bigger vegan food range
The high street health food chain Holland & Barrett is to open vegan stores as part of a plan to cash in on the increasing number of people who shun all meat and animal products.
The chain also aims to take on the Body Shop with a major expansion into cruelty-free beauty. Peter Aldis, the chief executive, said he plans to test two vegan-only stores. They will sell about 1,000 products, including beauty products and foods such as vegan ice cream and sports nutrition powders.