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The head of design at Ikea on 12-hour working days, falling asleep anywhere, and his love of dangerous sports

It’s lost time when you’re asleep; time you can’t use. I sleep when I need to: six to seven hours a night. I’ve learned to fall asleep anywhere. Light is not a nuisance. We don’t cover our windows at home, so it’s always light when I wake up, except in winter. Invisible design in a bed is important; the materials that you choose to put next to your body. At Ikea, we test so there are no additives, no emissions. How does it smell? That’s important.

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